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Roofing marketing: websites and lead systems for roofers
You’re on a roof when the phone rings. A customer who can’t reach you calls the next roofer, and the one with the better website and reviews usually gets the call. Good roofing marketing starts with both. Google says customers are 70% more likely to visit a business with a complete profile (Google Business Profile Help), and 97% of consumers read reviews for local businesses (BrightLocal Local Consumer Review Survey 2026).
The gaps, and what fills each
| Gap | What happens | Fix |
|---|---|---|
| Hard to find | Your finished roofs are in Facebook photos, not on a page Google reads. | Website |
| Missed calls | The caller moves on to the next number. | Recover |
| Few reviews | The crew is on the next job before anyone asks. | Protect |
| Unanswered comments | “How much for a repair?” sits for days. | Convert |
| Work in waves | Busy, then quiet. | Growth |
Where to start
The website first, since it’s where search sends people. Then add what you need.
Questions
I only need more calls. Do I need a new website?
The website is the base for everything else, and it’s where search sends people, so it comes first.
Keep reading
Services: Website · Recover · Protect · Convert · Growth.
Reviews: how to ask customers for Google reviews.
Other trades: Plumbers · HVAC · General Contractors.