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Missed-call text back for home service businesses
You can’t answer the phone from a roof or under a sink. A customer who gets voicemail usually calls the next company. In a 2026 survey of 693 US consumers, 79% said they would switch to a competitor that replies faster (Invoca B2C Buyer Experience Report 2026). Invoca sells call-tracking and AI software.
How it works
- A call goes unanswered.
- A text goes out right away: “Sorry we missed your call. Pick a time and we’ll get you on the schedule,” with a link to book.
- If they don’t reply, a short follow-up keeps the lead from going cold.
- Leads from your website form get the same follow-up.
Example message, not a client result.
Where it closes the gap
| If you’re a… | The usual problem | What it does |
|---|---|---|
| Roofer | The phone rings while you’re on the roof. | The customer gets a text and a booking link within seconds. |
| Plumber | Urgent callers won’t wait for a callback. | An instant text with a way to book. |
| HVAC company | Busy-season calls pile up. | Every missed call gets a reply and a follow-up. |
| General Contractor | One missed call can be a large job. | The lead stays warm until you can call back. |
What it won’t do
It texts only people who contacted your business first. Anyone who replies STOP is removed right away. It doesn’t replace answering the phone when you can.
See what a missed call costs you with the calculator on the home page.
Questions
Who gets the texts?
Only people who called or filled in a form on your site. Every text flow honors STOP right away.
Will it sound like a robot?
The first reply is automatic. A person reviews every conversation that goes past the first qualifying questions.
Do I need the website first?
Every client starts with the website, then adds Recover and the other services.
Keep reading
Other services: Website · Protect · Convert · Growth.
Who it’s for: Roofers · Plumbers · HVAC · General Contractors.